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Facebook Digital Marketing Certificate

  • Facebook Digital Marketing Certificate

    Classes starting October 5th!

    The course fee is $299. *$200 Facebook scholarships available!
    Discounted price is $99.

    Program Overview

    SUNY Erie Community College Community Education Department has partnered with Facebook to launch a new three course Digital Marketing Program.  This exciting series is designed to give small business owners and marketing professionals the tools needed to create an effective online presence and to remain competitive in a rapidly changing digital business environment.

    By completion, participants will know how to integrate foundational marketing concepts with practical technical skills.  Graduates will build a portfolio of work demonstrating the development and implementation of a strategic marketing plan along with an in-depth analysis of an actual social media and email marketing campaign.  This hands-on training provides the real-world knowledge needed for immediate application to your business.  To certify competency, students will receive a Digital Marketing Certificate at program completion.

  • Courses in the Certificate program:

    Foundations and Strategy of Marketing:

    Class lectures will be done live virtually in Zoom
    Instructor: Hallie Keren
    Monday 10/05/20 - Friday 10/30/20
    Time: 6:00 p.m. - 8:00 p.m., Monday and Thursday

    ▹ Recognize the role of marketing in the larger context of a business and business objectives.
    ▹ Provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics.
    ▹ Understand the market positioning and unique value proposition of a company and/or product.
    ▹ Develop segmentation of customers and user personas.
    ▹ Recognize the various online and offline marketing channels and rationale for marketing through each.
    ▹ Understand key marketing metrics and the purpose of backwards planning and measurement of marketing efforts with respect to these objectives.

    Marketing Analytics and Performance Optimization:

    Class lectures will be done live virtually in Zoom 
    Instructor: Hallie Keren
    Monday 11/02/20 - Friday 11/27/20
    Time: 6:00 PM - 8:00 PM, Monday and Thursday

    ▹ Recognize factors that drive conversion and opportunities to optimize marketing performance.
    ▹ Conduct A/B testing various elements of marketing efforts to increase conversion rates
    ▹ Identify key marketing metrics and their significance to determine strategic marketing optimization decisions.

    Social Media Marketing:

    Class lectures will be done live virtually in Zoom 
    Instructor: Katherine Trautwein
    Monday 12/01/20 - Friday 12/22/20

    Time: 6:00 PM - 8:00 PM, Tuesday and Thursday
    ▹ Practice effective use of social media in a marketing campaign.
    ▹ Match voice and creative tone with appropriate social media channel.
    ▹ Build a social media campaign and associated content calendar.
    ▹ Create, launch and manage a Facebook ad campaign for a chosen business.
    ▹ Manage a social media budget and calculate bids.
    ▹ Utilize key metrics for optimization.

  • Digital Marketing Job Demand

    This Certificate program, built in partnerships with Facebook, was established to address the growing talent shortage in the fast growing field of digital marketing.

    Today over 50% of all marketing expenditure in the US is spent on digital marketing.

    Digital marketing job demand has grown accordingly: in 2018, there were over 27,000 open positions specifically for entry-level Digital Marketing roles.

    Digital marketing skills are also increasingly a career booster in many other fields outside of marketing.

    In 2018, digital marketing skills were required in over 20% of job postings across 30 different occupations.

  • Need Help?

    Continuing Education

    City Campus
    Room O140
    121 Ellicott Street
    Buffalo, NY 14203
    P: (716) 851-1800
    F: (716) 851-1808

    Mark Hoeber
    Dean of Continuing Education
    E: hoeber@ecc.edu  

    Nicole Pike
    E: piken@ecc.edu
  • Program Highlights

    Facebook partnership: program graduates receive an industry Certificate from Facebook.

    Holistic and practical: programs are designed to prepare students for high-demand roles and effectively integrate technical skills with foundational and conceptual knowledge needed for career success.

    Learn by doing: high emphasis on applied, project based experiences using the actual software used on the job.

    Frictionless software instruction: students instantly start learning and using new digital tools without the roadblocks and frustrations that often come with installing and configuring new software. All software in the program is provided at no cost to students.

    Updated continuously: the field of digital marketing progresses quickly and changes often; key partnerships ensure content stays aligned with current trends and tools.

    Career readiness support: courses also include lessons which guide students through practical, career-specific job readiness, including resume creation and updates, interview prep, and use of digital job search tools such as LinkedIn and Indeed.com.